Spend time looking at your title, URL and snippet that Google generates , and see if you can find ways to improve that and make it better for users, because they're more likely to click. You will get more visitors, you will get a better ROI. Advertising Continue reading below In another video, he talked about the importance of titles, especially on your important web pages: You want to create something that people will click on when they see it in search results - something that lets them knowing you're going to get the answer they're looking for. Conclusion: Google cares a lot about overall user engagement with the results they show in the SERPs. So if Google is testing your page for relevance to a particular keyword search and you want that test to go the way you want it to, you better have a great CTR (and great content and great task completion rate). Otherwise, you will fail the quality test and someone else will be chosen.
Test the real impact of organic CTR on fax list Google Rand Fishkin conducted one of the most popular tests of the influence of CTR on Google search results. He asked people to do a specific search and click on the link to his blog (which was in 7th position). This impacted the rankings for a short time, moving the post to 1st position. Why You Need to Increase Organic CTRs | Search Engine Journal Advertising Continue reading below But these are all temporary changes. CTRs are unnatural. It's like you can't increase your Quality Scores just by clicking your ads multiple times. It's the oldest trick in the book, and it doesn't work. (Sorry.) Isn't CTR too easy to play? The results of another experiment appeared on Search Engine Land last August and concluded that CTR is not a ranking factor.
But that test had one pretty big flaw — it relied on bots artificially inflating CTRs and search volume (and that test only involved one two-word keyword: negative SEO). So essentially this test was the organic search equivalent of click fraud . Advertising Continue reading below I've seen a lot of people say that Google will never use CTR in organic rankings because it's too easy to play or too easy to fake. I do not agree. Google has been battling click fraud for 15 years and can easily apply that knowledge to organic search. There are many ways to detect unnatural clicks. What did I just say about the old stuff? Before looking at the data, one final disclaimer. I don't know if what this data reveals is due to RankBrain or some other machine learning based ranking signal that is already part of Google's core algorithm.